Trusted by
"Optifi removed the guesswork, allowing us to optimize pricing with clarity and reduced risk"
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"As we expanded into new markets, Optifi helped us make better, faster, confident pricing decisions that directly increased profitability"
"The Optifi team were really supportive and helped us at every stage of the process"
How it Works
Optifi uses a scientific machine learning autopilot to rapidly tune to the best pricing for your products. It finds the pricing 'sweet spot' then keeps prices them stable at the optimal price while monitoring pricing performance.
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Optifi integrates with Shopify in a single button click. No need to copy across information between systems or update prices by hand.
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Optifi uses scientific machine learning to run rapid, small-scale experiments. It learns how price level relates to profit, to balance conversion rate and price to maximize overall profitability.
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Optifi runs in the background continuously, schedules products for price optimisation, detects new products and markets, provides a dashboard for insights, and will make sure prices are updated when they get stale. Optifi does the work, you get the profits.
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Key Features
Go beyond the limits of traditional pricing models with smart & adaptive scientific pricing strategies that understand your brand, find the best prices to optimize profits, and keep your customers happy.
Do you know the very best prices for each of your products to produce the highest profits? There's a pricing sweet spot for each of your products, but you don't know what it is. Guessing pricing or cost-plus can mean under- or over-pricing, leaving revenue and sales unrealised. Optifi solves this by keeping on top of optimizing pricing across your store to find the pricing sweet spot for all your products.
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Every brand is different, so why price like your competitors? Gain a competitive edge by finding the right pricing strategy for your brand.
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Optifi goes beyond conventional price testing methods like competitor price-syncing, dynamic pricing, and A/B testing. Other tools can lead to razor-thin margins, fluctuating prices, and far from optimal prices, leaving money on the table.
Optifi doesn't test A versus B. Instead, it experimentally learns the price-profit curve and identifies the stable pricing sweet spot for each of your products.
Optimal Pricing Autopilot for Shopify
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